holden forests & gardens (2022)

The Fall Collection

To capitalize on the stunning foliage at Holden Arboretum, we went full fashion. 

The videos were inspired by today’s trend-setters, and social ads were made to resemble those irresistible “click to shop” carousels. This campaign boosted attendance 114% YOY. (Miranda Priestly would be proud.) 

 

Art Director: Allison Beer
Motion Designer: Maria Groom Piero
Creative Directors: Steve McKeown & Mark McKenzie

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Lake View Cemetery: Your Ideal Candidate for the Afterlife

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La Terra Fina: For the Love of Flavor