holden forests & gardens (2022)
The Fall Collection
To capitalize on the stunning foliage at Holden Arboretum, we went full fashion.
The videos were inspired by today’s trend-setters, and social ads were made to resemble those irresistible “click to shop” carousels. This campaign boosted attendance 114% YOY. (Miranda Priestly would be proud.)
Art Director: Allison Beer
Motion Designer: Maria Groom Piero
Creative Directors: Steve McKeown & Mark McKenzie